Doublespeak - The Use of Language to Deveive You
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William Lutz explains 'Doublespeak' - language that deliberately obscures, disguises, distorts, or reverses the meaning of words.

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Doublespeak is language which makes the bad seem good, the negative appear positive, the unpleasant attractive, or at least tolerable. 
It may also refer to intentional ambiguity in language or to actual inversions of meaning.
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