We Could All Use A Fresh Start!!!
Sometime in the not too distant future ... we could all use a fresh start!!!
As the U.S. gradually begins to reopen, Mars Wrigley's EXTRA® Gum's new "For When It's Time"
ad aims to give a glimpse into what in-person connections and celebrations could look like.
Featuring Celine Dion's "It's All Coming Back to Me Now" as its distinctive soundtrack, the uplifting
spot shows neighbors connecting and embracing outside, a woman shutting down her virtual meeting and enthusiastically
celebrating her return to the office, first post-pandemic kisses and someone comically emerging from the mountain of empty pizza boxes amassed throughout the year.
The commercial, titled “For When It’s Time,” was made by Energy BBDO and filmed in Santiago, Chile, in March 2021.
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