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We Could All Use A Fresh Start!!!

As the U.S. gradually begins to reopen, Mars Wrigley's EXTRA® Gum's new "For When It's Time" ad aims to give a glimpse into what in-person connections and celebrations could look like.  Featuring Celine Dion's "It's All Coming Back to Me Now" as its distinctive soundtrack, the uplifting spot shows neighbors connecting and embracing outside, a woman shutting down her virtual meeting and enthusiastically celebrating her return to the office, first post-pandemic kisses and someone comically emerging from the mountain of empty pizza boxes amassed throughout the year.  The commercial, titled “For When It”™s Time,” was made by Energy BBDO and filmed in Santiago, Chile, in March 2021.

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