In a world filled with war, the greatest weapon is love. Extended Cut (2 min.)

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"It dawned upon us that we could do something good, and use our influence over those markets positively," says David Kolbusz, deputy executive director of the BBH advertising agency, in an interview with Adweek. An abridged 30-second version of the spot will run during the Super Bowl on Feb. 2, 2014.

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