Arthur is the two-year-old boy son of Hafod Hardware shop owner Tom Jones, who made the advert to encourage people to shop locally.  Having been opened since 1895, Hafod Hardware has been passed down the generations, and is one of the oldest businesses in the town of Rhayader, Wales.  The ad was produced for around $130, which was spent to get the singer in the studio.   Song: 'Forever Young' by Alphaville - featuring singer Andrea von Kampen.

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