The Japanese swim team has come up with a new strategy to win the gold medal in the Summer Olympics.

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This is a commercial by Daiichi, a Japanese video game company. Translation: Daiichi means "1st" in Japanese. In the commercial the announcer introduces "In lane #1" and the swimmers' names. The catch phrase at the end says "Genius at everything you play." The commercial is a play on the word Daiichi - the name of the company and "being 1st."

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