The Story Behind Budweiser's Most Emotional Super Bowl Ad
In 2015, Budweiser delivered one of the most memorable Super Bowl commercials of all time with "Lost Dog," a heartwarming sequel to their wildly successful 2014 "Puppy Love" advertisement. This emotional sixty-second spot masterfully combines the beer company's iconic Clydesdale horses with an adorable yellow Labrador retriever puppy, creating a narrative that resonated with millions of viewers and became an instant viral sensation.
The commercial tells the compelling story of a curious puppy who accidentally gets separated from his farm home after jumping into a trailer. Lost and alone in unfamiliar territory, the brave little dog embarks on a long journey to find his way back home. The emotional arc reaches its climax when the puppy encounters a menacing wolf in the wilderness, only to be dramatically rescued by a thundering herd of Budweiser's majestic Clydesdale horses who gallantly come to his defense.
The Perfect Soundtrack: "I'm Gonna Be (500 Miles)"
One of the most brilliant elements of the "Lost Dog" commercial is its musical choice. The advertisement features a hauntingly beautiful cover of The Proclaimers' classic song "I'm Gonna Be (500 Miles)" performed by indie band Sleeping At Last. This slowed-down, emotionally charged version perfectly underscores the puppy's determination to return home and amplifies the commercial's touching narrative. The song choice wasn't just aesthetically pleasing—it became synonymous with the ad itself, with many viewers seeking out the specific cover after watching the commercial.
Budweiser's Clydesdale Advertising Legacy
The Budweiser Clydesdales have been an integral part of the brand's identity since 1933, and their appearance in Super Bowl commercials has become a beloved tradition for American audiences. These magnificent draft horses represent strength, nobility, and American heritage—values that Budweiser has successfully woven into its brand narrative for decades. The "Lost Dog" commercial continues this legacy while adding an emotional layer through the puppy-horse friendship angle.
What makes "Lost Dog" particularly special is how it builds upon the relationship established in the previous year's "Puppy Love" commercial, creating a narrative continuity that Super Bowl advertisements rarely achieve. This sequel approach demonstrated Budweiser's understanding that audiences had formed an emotional connection with these characters and wanted to see more of their story.
Why "Lost Dog" Resonated With Audiences
The commercial's success lies in its universal themes of friendship, loyalty, and protection. The bond between the puppy and the Clydesdales transcends species, representing the idea that true friends will go to extraordinary lengths to protect those they care about. This message struck a chord with viewers across all demographics, generating millions of views online and sparking countless social media conversations.
The dramatic rescue scene where the Clydesdales chase away the wolf showcases not just physical protection, but the courage and determination that defines genuine friendship. It's a powerful metaphor that resonates on a deeply human level, even though the stars of the commercial are animals. The imagery of the massive horses forming a protective barrier around the small puppy creates an unforgettable visual that captures the essence of what it means to stand up for those who cannot defend themselves.
The Emotional Impact and Viral Success
Viewers consistently report tears when watching "Lost Dog," with many commenting that they need tissues every time they view the commercial. This emotional response isn't accidental—it's the result of expert storytelling, perfect pacing, and the universal appeal of animals in peril finding salvation. The commercial aired during Super Bowl XLIX and immediately captured hearts nationwide, quickly becoming one of the most-shared advertisements from that year's game.
A Timeless Commercial That Endures
Years after its initial broadcast, "Lost Dog" continues to resonate with audiences. Comments on the video from viewers watching in 2024 demonstrate that the commercial's emotional power hasn't diminished with time. It remains a perfect example of how advertising can transcend its commercial purpose to create genuinely moving art that celebrates the bonds between animals and the universal values of loyalty, courage, and friendship that define our best relationships.