Water Dress
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For the new Mattoni mineral water campaign, the Italian production company assigned Matthias Zentner from Cow and Boys as a director. The Czech supermodel, Hana Soukupova wears almost nothing, just a water-dress added in the 3d process by Blackmountain and Velvet.
The water dress itself was a great challenge since it's the first time in a moving water dress has been created. The main challenge was finding a concept for the dress that gave it both a design and volatile, liquid properties. The research and development department experimented a lot until they had a behaviour that is both naturally fluid and stylized enough to be recognized as a dress worthy top model.
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