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As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous consequence:
Eli Pariser argues that we get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview.
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Comment:
A possible solution could be to have an option on the search page: 'Smart search' and 'Normal search'.
The 'Smart Search' would be based on your personalized filter, and the 'Normal Search' would not filter at all.
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