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Honda Grrr - Hate Something? Change Something!
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Honda's Chief Engine Designer's hate for the diesel engine led to the development of a new engine much kinder to the environment.

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The concept for the ad came from Honda's Chief Engine Designer, Kenichi Nagahiro, who hated diesels because they were smelly, noisy and bad for the environment. His hate for the diesel engine led to the development of a new engine much kinder to the environment. The i-CTDi diesel engine was fitted in the new Honda Accord in 2004.
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